#54 I Cindy Jordan | Breaking Isolation for the Caregiver

[00:00:00] Speaker A: Loneliness is the perception in the brain. It is not it doesn't matter what you you can be in a house of 20 people and still be chronically lonely. And I think what's important to recognize about both of these things is that there's degrees. So from again, from the lens of a caregiver, I could be lonely. I'm not physically isolated and I have the support of my brother and my sister as I'm a caregiver. They understand stand it, but they don't closely relate to the trials and tribulations that I'm facing as I'm caring for my elderly parent or my spouse or whomever it may be. [00:00:57] Speaker B: You're listening to Parent Projects, a family media and technology group production. Now here's your host, Tony Siebers. [00:01:07] Speaker C: You know, I'm extremely excited to have this conversation, so much so that we're giving a shout out and pushing live out to our LinkedIn audience, which is something we don't get to do a lot of times because today I'm sitting down with Cindy Jordan. Cindy Jordan is co founder and CEO of Pix Health. She's another tech startup founder here out of the Arizona market. She's another person who has law enforcement in her background like I do, which is a really fascinating mix and it's crazy to see where maybe some of this is going to turn for us to dive right in. Thank you so much for joining us on the podcast this week and introducing us to your passion to serve and to help family caregivers or really just in general public understand how to start dealing with the differences in loneliness and isolation. [00:02:02] Speaker A: Thanks for having me. I'm super happy to be here. And yes, it's not often that tech founders came from law enforcement. So that is definitely what I'm saying. [00:02:12] Speaker C: Right. [00:02:13] Speaker A: Very weird thing that we've got going on. [00:02:15] Speaker C: More than that. I went off of that and coming through military career and other stuff from there and obviously helped with some Fortune 500 companies. But I ended up finding that passion. My MBA is in nonprofit world and raising money and working that way. So I feel like you get how I got to most people look and they're like, what is a guy in his mid 40s doing at this? How does this be where you land? And I think you watch enough difficult situations in life, it just kind of pulls on you and once that calling hits you upside the head, there's kind of no stopping it and away you go. Right? [00:02:52] Speaker A: Yeah, it's true. No doubt. [00:02:58] Speaker C: Talk to me about your story from that. Would you please give us a little bit of a background for our audience as to your perspective? How do you come to understand what a parent project would look like or family caretaking looks like and how you look to really leverage or work in this technology aspect? [00:03:16] Speaker A: Yeah, so I'm on my second healthcare. It start up and frankly, after we started and sold the first one. I really didn't think I would get back into healthcare. It again. But in 2017, my stepdaughter had a very bad year. She was going in and out of the emergency room and ended up in an inpatient facility. And when we kind of got through it as a family.